Monday, December 9, 2013
Caterpillar: making money by moving mountains 3
Caterpillar is a miscrocosm of the complex business relationships that bind firms and countries in the comtemporary global marketplace. In this chapter we analyz the underlying economicforces that shape and structure the international business transactions conducted by Caterpillar and the thousands of other firms. We discuss the major theories that explain and predict international trade and investment activity. These theories help firms sharpen their global business strategies, identify promising export and investment opportunties, and react to threats posed by foreign competitors. As they introduce you to the economic environment in which firms compete, the theories help you understand why a firm such as Caterpillar can be simultaneously an exporter, importer, international investor, international borrower, franchiser, and licensor and license of technology.
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